Cotco NCR Papers Co., Ltd.
Cotco NCR Papers Co., Ltd. operates a business of manufacturing and distributing carbonless paper (NCR paper). In 2007, the company expanded its production by starting to manufacture perfume microcapsule and phase change material microcapsule (M-PCM) and began producing peelable coating material. In The company plans to expand its business and develop chemical products to meet customer needs, focusing on domestic customers. These include developing substances that induce cooling and control temperature, aid sleep, prevent allergies, and protect against dust mites. The company sees market opportunities in producing and distributing chemical products with a trend of increasing sales annually. Strategic plans to develop innovation and enhance the company’s technological and innovative capabilities, increase sales/profits, and competitive potential can be divided into four areas:
Product Innovation Strategy
Product innovation strategy is crucial for business growth and competitiveness. It enables the organization to respond quickly to changing market demands and adapt amidst rapid changes. Cotco NCR Papers Co., Ltd. has developed the PER-VIRUS MR 110, a silver particle innovation that effectively kills the Human Coronavirus OC43. This technology involves producing stable substances using uncomplicated machinery, and the solution has been tested to kill ≥ 99% of the virus according to the ISO 18184:2019(E) standard. The PER-VIRUS MR 110 product can be used in various industries, including textiles, plastics, composites, and paper. The production process ensures durability for over 20 washes and resistance to chlorine and hydrogen peroxide bleach in hospital laundry systems.
Process Innovation Strategy
We have developed innovations to enhance production efficiency by automating the production process, minimizing human intervention, restructuring workflows to simplify and streamline employee tasks, reducing errors, and increasing output. The company also improved its production processes to be environmentally friendly and reduces production costs compared to market competitors, providing a significant competitive advantage.
Market Innovation Strategy
We plan to implement marketing innovation strategies to reach and build customer confidence, such as:
3.1 Pricing Strategy
The company is able to set our products at extremely competitive prices due to lower production and research costs, without import and shipping expenses, attracting customers. This strategy is suitable for new products and helps stimulate initial purchases.
3.2 Distribution Channels
As a B2B business, the company focuses on building a network of distributors by offering quality products and services that meet customer requirements. Other distribution channels include direct sales through storefronts, participation in trade shows, providing direct customer materials like product manuals, and online sales through social media platforms.
3.3 Customer Journey Marketing Strategy
The company follows a strong B2B marketing strategy to reach customers throughout their journey, from awareness to advocacy, using the website as a key channel for promotion, building a modern and trustworthy image, and facilitating easy access to products and services.
Organizational Innovation Strategy
Cotco NCR Papers Co., Ltd. enhances internal management by continuously training employees in production and chemical products, improving communication, allowing employees to provide feedback, and fostering a participatory organizational culture. The company celebrates employee achievements, organizes annual activities to strengthen relationships, and develops partnerships with other organizations to improve efficiency, share knowledge, and access new resources and markets, enhancing product development and company credibility. This strategy allows the company to effectively compete and achieve long-term business growth.